FAQs are important for a few reasons, including:
Accessibility: Links on an FAQ page guide users through your website, helping them find the information they need at any time.
Accuracy: The FAQ page should be a single source of truth, offering customers answers to general questions.
Affordability: When customers can get answers themselves, they don’t have to rely on customer service agents. This ultimately lowers payroll costs.
The purpose of an FAQ page is to provide quick answers to common questions that your business can anticipate. Companies should continuously expand this resource as they acquire more data.
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